about the groom edit
a considered approach to canine grooming
At The Groom Edit, we believe grooming is an experience — not simply a service.
Created for discerning dog owners who appreciate quality, care and attention to detail, The Groom Edit brings a premium mobile grooming salon directly to your door.
Our approach is simple: beautiful grooming, exceptional care and a completely personalised experience for every dog.
No crowded salons.
No waiting around.
No rushed appointments.
Just your dog, their groomer and an experience thoughtfully tailored to them.
meet lena
The person behind The Groom Edit
The Groom Edit was founded by Lena Dunn, a passionate dog lover who believes that the very best grooming begins with understanding the individual dog.
Every dog has their own personality, coat, preferences and little quirks. Lena takes the time to understand these differences, creating a grooming experience that is as individual as the dog themselves.
The Groom Edit was born from a desire to offer something a little different — a mobile grooming service where quality takes precedence over quantity, and where every appointment is given the time and attention it deserves.
For Lena, the finished groom is only part of the experience. A beautifully groomed dog should also feel comfortable, respected and cared for throughout the process.
the art of the edit
Thoughtful grooming. Beautifully finished.
We call it The Groom Edit because every groom is considered from start to finish.
From the initial consultation to the final finishing touches, we take a tailored approach to your dog's grooming needs.
Coat condition, breed characteristics, lifestyle and personal preference all play a part in creating the right look and grooming routine.
Our grooming philosophy combines professional technique with an eye for detail, using quality products and carefully selected grooming methods to achieve a polished, beautiful finish while keeping your dog's comfort at the heart of the experience.
Because luxury isn't about doing more.
It's about doing things exceptionally well.
your dog's private salon
The luxury of having it all to themselves.
The Groom Edit brings the salon to you in a purpose-built mobile grooming environment designed around your dog's comfort and our commitment to quality.
Your dog receives one-on-one attention, without the noise and distractions that can come with a busy salon.
And because we come to your home, you can simply carry on with your day while your dog's appointment takes place right outside your door.
It's beautifully convenient.
It's wonderfully personal.
And, most importantly, it's all about them.
the details matter
We believe the difference between a groom and a The Groom Edit groom is found in the details.
A beautifully balanced finish.
A carefully shaped face.
Perfectly tidy feet.
A fresh, clean coat.
The finishing touches that bring everything together.
But the details extend beyond appearance.
We pay attention to how your dog responds, when they need a moment, what makes them comfortable and what helps them feel at ease.
Because exceptional grooming isn't just about how your dog looks when they leave.
It's about how they feel.
A more personal kind of luxury
We don't believe luxury needs to be extravagant.
Sometimes, luxury is simply having someone take the time to do something properly.
It's having your dog's grooming experience tailored to them.
It's knowing who is caring for your dog.
It's the convenience of having a professional salon arrive at your home.
It's coming outside to meet your freshly groomed dog and wondering how they somehow became even more gorgeous.
That's the luxury of The Groom Edit.
Beautifully groomed. Thoughtfully cared for.
Whether it's their regular maintenance appointment or a little transformation, every dog that enters The Groom Edit is treated as an individual — never simply another booking in the diary.
Our goal is to create a grooming experience that feels calm, personal and exceptional, from the moment we arrive to the moment you meet your beautifully finished dog.
Because your dog deserves to be more than groomed.
They deserve to be The Groom Edit.
The Groom Edit
Premium Mobile Dog Grooming
"I can't say enough about the outstanding service I received from your company. Their team went above and beyond to meet our needs and exceeded our expectations."
Oliver Hartman